Friday, June 15, 2012

Single Malt Map

Dram Tootin!

 ~ Business plans often feature a competitive analysis rendered as a scatter chart. The desirable location is generally the top-right, the positively differentiated and most competitive position.

By analogy, it feels good to favor, as I do, the upper-right quadrant in other areas:

Glen Grant? Isn't that a car dealership?

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