Sustainability isn't just good for the Earth. It's also good for business too, as German multi-national Siemens clearly understands very well.
Siemens (SI) Chief Executive Officer Peter Löscher still recalls the blank stares he received when he asked about the company's green strategy after his arrival three years ago... Löscher knew that Siemens had world-class researchers and lots of promising products in the pipeline... Löscher's solution: "We very early focused on mega-trends" such as green business to assure the company's future... Löscher has increased the chunk of Siemens that sells sustainability-focused customers everything from light bulbs to high-speed trains to factory control systems.Siemens is also a global leader in utility-scale solar and wind. About 100,000 of its workers are "green collar" according to the company.