disinformation campaign and faux controversy about climate change has shifted public opinion. The general public has become less certain about the reality of climate change over the past year and more inclined to believe that a real scientific controversy exists.
However, a majority of businesses are acting as if the controversy is settled according to accounting firm Ernst & Young:
- 70% of the world's largest companies plan to spend more on efforts to combat climate change
- 80% plan to spend more on energy efficiency measures
- 65% plan to develop products and services related to climate change
- 63% pan to increase transparency of reporting on related areas such as environmental performance, energy use and carbon emissions
- Nearly 50% plan to spend at least 0.5% of revenue on such measures as energy efficiency
With all the uncertainty following Copenhagen, many business commentators were expecting the momentum in climate change investments to slow. Our research has shown something very different.It's quite surprising that business is leading the way in addressing a serious environmental problem on which the public shows increasing confusion and ambivalence. It is tempting to think that business is perhaps starting to see the costs and benefits more clearly; however, it may be more about keeping customers happy than about the operational bottom line: about 90% of the surveyed firms reported that their actions were due to customer demand.
Update: Fixed formatting
Originally posted on the Hydrovolts blog 5/29/10
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