Passion

All Entrepreneurs Have It

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 ~ I've been accused at times, to my astonishment, of lacking evident passion for my startup venture. Somehow, apparently, during investor presentations, I focus too much on the factual details and fail to offer (say some) a higher level of dynamism at the podium.

Does this really matter? Do investors truly demand a theatrical exhibition of passionate enthusiasm? Or a concise and complete enumeration of the relevant criteria for evaluating a prospective investment?

A sober presentation is better:

From now let’s all agree that we’ll only use the word passion when it’s followed by the word fruit. Ideally then followed by the word daiquiri.

Passion is implied. Passion is why you are reading this article. Passion is why you don’t work for Deutsche Post or a big bank. It’s why you believe that in the face of all the advice that tells you not to do it, to stick to your nice, safe, salaried day job, you’re doing it anyway. Passion is no longer a differentiator, it’s a prerequisite. It’s why you’re at the race, but it’s not the reason you’ll win.

No passion, no chance. I wouldn't be doing what I do (rather than a safer, easier and likely more immediately remunerative alternative) unless I was deeply passionate, not just about the startup, but about the difference I intend it to make in the world. Nor would any entrepreneur.

Only the passionless could possibly be confused on this point.