Friday, February 1, 2013

Why Renewable Energy?

Lower Cost, Lowered Volatility

 ~ Furniture and home furnishings retailer Ikea plans to double spending on renewable energy to $4B by 2020. The PR value is probably great, but saving money is the driver:
The additional spending on projects such as wind farms and solar parks will be needed to keep expenses down as the company maintains its pace of expansion, Chief Executive Officer and President Mikael Ohlsson said in an interview in Malmo, Sweden.

“I foresee we’ll continue to increase our investments in renewable energy,” said Ohlsson.
US oil prices 1946 to present
Ikea plans to get 70% of its energy consumption from renewables by 2015, and 100% by 2020. Not only are wind and solar approaching or reaching grid parity in many places, they provide pricing stability and predictability for businesses, something not provided by volatile oil prices.

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